While visualization as been a scientific discipline for many years, it has just recently emerged as a research field for designers. Visualization allows users to make sense of the invisible – to see, explore and understand complex structures and relationships.
At the Interaction Design Lab, we consider visualization as one of our core competences. Our approach to visualization blends scientific information visualization with a unique understanding of form, interaction and usage. We believe that design principles and design thinking should be applied to the development of information and data visualizations. A creative understanding of typography, color, space, movement and interaction is crucial to an innovative and successful design of a visualization.
Visualization is no longer limited to the page or to the screen. The spatial organization of data and and new interaction paradigms – like multitouch – allow us to explore new forms of visualization.
Instead of using generic visualizations, the visual display of data and information is a design problem that needs to be addressed individually – every visualization needs to be crafted depending on its complexity and its use cases.